The brand will be available at Snackology 101, the only fully organic concessionaire in-stadium, to offer fans organic beers and bites so they can reconnect with nature during the big game. I'm excited to share that experience with everyone.'Ĭonsumers lucky enough to attend Super Bowl LIII in Atlanta will also have the opportunity to enjoy an organic Pure Gold at the stadium. It was such a beautiful setting, I felt very lucky to be there. 'We had great time in Hawaii shooting the commercial. 'Working with Pure Gold is cool because I love the idea of bringing a different organic taste to the beer market,' said Zoe Kravitz. Pure Gold bears the USDA organic seal, indicating the rigorous standards and process required to make such a special beer. Since it debuted in 2018, Pure Gold has been one of the fastest growing new brands in beer, appealing to consumers who prioritize natural, organic lifestyles. Michelob ULTRA Pure Gold is the first national organic beer brand to hit the market and is made with ingredients inspired by nature with only 85 calories and 2.5 carbs.

Pure Gold is an organic beer that provides drinkers with an option they can feel good about without sacrificing a pure, refreshing taste.' 'More and more people are choosing to incorporate wellness and mindfulness into their lives – whether that's hiking, meditating or paying more attention to what they are eating and drinking. It was a no brainer to use the Super Bowl stage to make an even bigger introduction of this beer to the country – especially in such a disruptive way with a partner like Zoe Kravitz,' said Azania Andrews, VP of Michelob ULTRA. 'We launched Pure Gold less than a year ago and the reaction has been amazing.

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